Introducing the New Ferro Brand
June 14, 2015
In the fall of 2014 the Ferro team recognized it was time to refresh its brand to better reflect how much we’ve achieved since our humble beginnings 10 years ago. What started as a two-man team (literally out of a make-shift office built in Jack Hebert’s garage) has become an established metal building specialist across Western Canada comprised of a dedicate team of 20 in-house construction professionals and field personnel.
Recognized by the industry for our straightforwardness and ability to tackle the most complex metal building challenges, Ferro sought a new brand that would better reflect the relationship approach it emphasizes with business owners, general contractors, architects and engineers alike.
What we initially thought would be a simple process turned out to be a rewarding journey in itself! Through a brand discovery meeting facilitated by marketing specialist, our employees were challenged to dig deep and truly pin-point what was the “essence” that made us so successful in an industry that is often characterized as highly competitive. The collaborative approach resulted in a brand that all of employees can stand behind proudly!